CAMPAIGN START DATE:
April 2025
CAMPAIGN LENGTH:
9 months
AUDIENCE REACH:
1.1 Million – 1.9+ Million
PER WEEK (Approximate)
ABOUT Z103.5
Z103.5 is a powerhouse when it comes to music discovery within the GTA. When a new song is played on Z1035, you may find it shortly after trending on the Shazam charts in Toronto.
To help promote and spread awareness for NEW MUSIC, Z103.5 has devised a marketing plan that combines the power of traditional radio with our online properties and tools to help drive maximum awareness and get our listeners hooked on the latest tracks.
ABOUT HOT COUNTRY 88.5
The popularity of country music has never been bigger, and its listeners have never been higher. The country music listener is all about loyalty. They are loyal to the music, the artists, the lifestyle, and to country radio. Hot Country 88.5 is a station engulfed in the essence of the new country music audience. In other words, real country music sung by the best country artists for all country fans from 25-54.
This audience will embrace Hot Country 88.5 which features the currently popular country artists that they love so much, and they’ll be hard-pressed to turn it off.
CAMPAIGN DETAILS
ONLINE
HOT HIT HOMEPAGE FEATURE
A dedicated section on the homepage displaying artist thumbnail (linking to provided short link for artist), an embedded YouTube video of the Hot Hit, and a call to action to view more details about the artist, previous Hot Hit’s and more.
HOT HIT WEBPAGE
Hot Country will showcase videos, pictures, a biography and more from the featured artist/hit.
LISTEN LIVE –AUDIO/VIDEO PRE-ROLL
When a listener visits our listen live player they will be presented a non-skippable 15sec ad from the HOT HIT artist.
25% of all available impressions monthly PLUS an additional 25% of all impressions preemptible with a companion banner to a preferred link.
SOCIAL MEDIA
Hot Hit will be posted on station social media channels
1 Facebook post
2 Tweets
1 Instagram Story
ON AIR
In addition to playing the song on air (at the discretion of the program director), the HOT HIT will include artist interviews, 15 seconds commercials to further promote the song throughout the day and more.
A minimum of 10 ID’s (each week Mon-Sun) will be featured at the start of any track on the playlist which is featured on the current “HOT HIT”.
ARTIST INTERVIEWS
When a HOT HIT is released the station can conduct an on air/social media interview when the artist is made available by Universal Music Canada.
We will get a first hand perspective of their insight of the track, their career, and their life.
The interview will be edited to fit airplay within the programming schedule.
Full interview will be provided on station website and promoted on our Social Media Channels.
THE VALUE
| Customized & tightened rotation Prime-Time 15s produced occasions every week in both Morning and Afternoon Drive | 480 Occasions | $60,000 |
| Pre-recorded HOT HIT ID’s to be placed at the start of any track included on the HOT HIT at the discretion of the program director
**If the Hot Hit is not played in rotation, Programming Liners will be used in place of IDs to highlight the Hot Hit and inform listeners that the track is available for streaming on the station’s website** |
350 Occasions (on average) | $32,300 |
| 9 Months on the Z103.5 audio pre-roll | 25% Impressions monthly | $9,000 |
| Artist Interviews as provided | 18 interviews | $22,500 |
| 9 Month Custom webpage | Feature Section on website and deicated page | $18,000 |
| 9 Month social media campaign | 97 total social Posts -1 FB, 2 Tweets, 2 Instagram Stories per Artist | $30,500 |
TOTAL MEDIA VALUE: $ 172,300
TOTAL INVESTMENT: $18,000 + HST
| Customized & tightened rotation Prime-Time 15s produced occasions every week in both Morning and Afternoon Drive | 480 Occasions | $30,000 |
| Pre-recorded HOT HIT ID’s to be placed at the start of any track included on the HOT HIT at the discretion of the program director
**If the Hot Hit is not played in rotation, Programming Liners will be used in place of IDs to highlight the Hot Hit and inform listeners that the track is available for streaming on the station’s website** |
350 Occasions (on average) | $16,150 |
| 9 Months on the Hot Country audio pre-roll | 25% Impressions monthly | $1,000 (minimum value) |
| Artist Interviews as provided | 18 interviews | $11,250 |
| 9 Month Custom webpage | Feature Section on website and deicated page | $9,000 |
| 9 Month social media campaign | 97 total social Posts -1 FB, 2 Tweets, 2 Instagram Stories per Artist | $20,250 |
TOTAL MEDIA VALUE: $ 91,150
TOTAL INVESTMENT: $9,000 + HST
COMBINED TOTAL MEDIA VALUE: $263,450
COMBINED TOTAL INVESTMENT: $27,000 + HST
STATION BONUS
Receive the same HOT HIT program on Energy 106 + Hot Country 93.9 stations at NO EXTRA CHARGE!
TOTAL ADDITIONAL AUDIENCE
64K+/Week
CLIENT TO PROVIDE
Tier investment
Bi-weekly we will require:
Linkshare URL
Album/Single cover art
URL to video
