CAMPAIGN START DATE:
TBD
CAMPAIGN LENGTH:
5 Weeks
AUDIENCE REACH:
1.1 Million – 1.6+ Million
PER WEEK (Approximate)
CAMPAIGN SYNOPSIS
Z103.5 is a powerhouse when it comes to marketing food to our audience. With some of the best ratings in station history, it is the perfect time to capitalize on your marketing efforts by using our online and on air properties.
To help promote and spread awareness for ONTARIO TECH UNIVERSITY and their student enrollment campaigns, our team has devised a marketing plan that consists of ONLINE and ON-AIR elements.
Every Tuesday will be TECH TUESDAY with The Hammer. Each TECH TUESDAY will focus and feature one of the courses/facilities that OTU has to offer. These content pieces will highlight application processes, what students will learn in class, and the different tools and utilities unique to OTU. We plan to expose our audience to the OTU facilities while also spreading brand awareness on-air.
CAMPAIGN DETAILS
ONLINE
Z103.5 website attracts over 1 million users a month and services 300k+ impressions per week. Our web property is unlike any other in the industry with features available exclusively to our listeners. Using the power of our digital network we are able to boost the campaign in many ways to increase the overall viewership and the exposure of the TECH TUESDAY campaign.
TECH TUESDAY VIDEO CONTENT
All filmed in one visit to the university, our in house digital team will film and produced 5 videos to be released weekly on Tuesdays. These 1 minute content pieces will educate viewers on all that OTU has to offer featuring classes, professors, tools, equipment and more, the Hammer will receive the full learning experience to get future applicants excited about applying.
With over 10k impressions daily on our social platforms, our team of announcers and social team spread the word about TECH TUESDAY and share the content.
TECH TUESDAY WEBPAGE
Exclusively featured on the homepage, Our in house team will design all graphics needed for this campaign which will be placed on a custom webpage
Webpage to include:
a link to the OTU website
embedded videos of our filmed content
Blog post from the Hammer explaining the feature of the week
ON AIR
On Tuesdays, Z103.5 will run a heavy promotional campaign on-air and online promoting TECH TUESDAY
On air campaign will include:
Feature intro and extro encouraging our listeners to head to Z1035.com or socials to watch the produced video content
Tuesdays @ 3:50pm The Hammer will be live on air for the TECH TUESDAY segment during which he will talk about his experience for the week, play any interview clips we retrieved while filming, or live interviews with school faculty, students, and alumni.
In support of the TECH TUESDAY campaign, we will air pre-recorded promotional commercials endorsing Tuesdays and OTU.
THE VALUE
ON AIR + ONLINE
- 20 x :30s pre-recorded promotional commercials promoting contest
- Live mentions of the contest on Hammer’s show
- 5 x 1:00 min video content pieces
- Your logo, link, USP, prize details, and social handles on a custom page at Z1035.com
- Your logo on a homepage header at Z1035.com
- Instagram collab with Z103.5’s & Hammeronair
- Cross promotional social media exposure to include minimum 3 tags to your business
Total promotional value for TECH TUESDAY is $XXXXXXX
ADDITIONAL MARKETING ADD-ONS
OWNED/OPERATED PUSH
Use the power of Z1035.com to give you promotion an extra push and drive traffic and sales.
We offer unique banner ad placements, homepage takeovers, video prerolls and more!
PROGRAMMATIC AD CAMPAIGN
To add some fuel to the fire, considering adding on a programmatic ad campaign advertising the feature on various websites using our Google integrated programmatic ad advertising system.
CLIENT TO PROVIDE
- Monetary Investment $XXXXX + HST
- Tag line, copy points, and USP
- A high-resolution logo
- Approved images that we may use for digital promotional materials
- Your website URL and social media handles
