CAMPAIGN START DATE:
TBD
CAMPAIGN LENGTH:
1 Week
AUDIENCE REACH:
1.1 Million – 1.6+ Million
PER WEEK (Approximate)
ABOUT Z103.5
Toronto’s only heritage hit music radio station, and most importantly – one of Toronto’s strongest radio brands!
At Z103.5 we play the Hottest New Music with the Hottest Waybacks. Our sound is unique from all other competitors. We play music that you won’t hear anywhere else.
Our announcers are relatable, informed, entertaining and engaging. They know what’s happening in Toronto, Southern Ontario and throughout the world. We focus on the fun aspects of life.
Being positive and bringing upbeat energy to our listeners is what we strive for. Our programming consists of pop culture, entertainment, celebrity gossip, music, art, fashion, dance, movies – and our take on them.
Z103.5 Station Profile
Launched in 1995 by Evanov Communications, the station features some of the most creative radio talents in the country.
The station’s success can be credited to its blend of great music and compelling talk that always has a Toronto perspective listeners can relate to.
One of Toronto’s biggest radio brands with over 30 years of bringing the hits!
Listeners are active, trendy consumers including upward professionals and young family consumers
1.1 Million average weekly listeners
Demo split is 44% female – 56% male
Z103.5 Listener Profile
A12+: 56% Male // 44% Female
69% Post Secondary Education
56% HHI $100K+
1.1 Million Avg Weekly Listeners
Avg Weekly Hours Tuned: 1,355,000 +
Source:
PPM A12+ R2/23 All Week
AvgWkly CUME, Avg Wkly HrsTnd,
Numeris PPM – 13 Wks (Feb. 27/23 – May 28th/23)
CAMPAIGN DETAILS
ON AIR
This radio schedule is highly customized to focus on Hammer’s show (Mo-Fr, 3pm-7pm) and maximize exposure. We will use both traffic sponsorships to drive Instagram followers, and additional :30 & :60 commercials to educate about Spark Financial. This campaign will run over 4 weeks in conjunction with the social collaboration.
| Broadcast Time Schedule | # Com | M | T | W | T | F | S | Su |
| Traffic Sponsor Tags: 3pm-7pm (:10 sec.) | 5 | X | X | X | X | X | ||
| Endorsement 3pm-7pm (:60 sec.) | 5 | X | X | X | X | X | ||
| M-Su 5a-1a (:30 sec) | 10 | X | X | X | X | X | X | X |
Weekly Recap: 20 commercials per week-custom dayparts
SOCIAL ENDORSEMENT
Z103.5 has prepared a custom opportunity exclusively for Spark Financial.
Over 4 weeks, we will partner with Spark Financial on an Instagram collab (reels content TBD). Both accounts for Z103.5 and Hammeronair will be part of the collab and generate new social followers for Spark Financial through this partnership. Radio commercials will run in conjunction to maximize awareness through all available platforms.
For one of the four weeks of our partnership Z103.5 and Hammeronair will co-sponsor an Instagram contest. To enter we will encourage our combined audiences to like the post, tag three of their friends, and follow Spark Financial & Z103.5. Over the week-long entry period, Z103.5 will provide Spark Financial with cross promotional features on-air and online. This will also include an interview style grand prize announcement LIVE on The Afternoon Drive with The Hammer.
One lucky entrant will win two lower-level tickets to see Drake at Scotiabank Arena on Saturday, October 7th.
The timeline (exact dates TBC):
- 12:00pm on Friday – Video is posted and contest entry opens
- 12:00pm the following Friday – Contest entry closes. Promotions screens the potential winner & secures contact information
- 3:35pm the following Tuesday – Spark Financial to join The Hammer in studio on The Afternoon Drive for the Grand Prize announcement
THE VALUE
ON AIR + ONLINE
- 20 x :30s pre-recorded promotional commercials promoting contest
- Live mentions of the contest on Hammer’s show
- Your logo, link, USP, prize details, and social handles on a custom contest page at Z1035.com
- Your logo on a homepage header at Z1035.com
- Instagram contest collab with Z103.5’s & Hammeronair
- Cross promotional social media exposure to include minimum 3 tags to your business
- A representative from Spark Financial Group invited in studio for the grand prize announcement on The Afternoon Drive with The Hammer
Total promotional value for this campaign is $16,380.00
CLIENT TO PROVIDE
- Contest prizing:
- 2 lower-level tickets to Drake at Scotiabank Arena on Saturday, October 7th 2023
- High-resolution logo and approved images of your business we can use for digital materials
- Copy points
- Your website URL and social media handles
